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Download PDF, EPUB, MOBI On the Art of Writing Copy

Download PDF, EPUB, MOBI On the Art of Writing Copy

On the Art of Writing Copy by Herschell Gordon Lewis
On the Art of Writing Copy
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Author: Herschell Gordon Lewis
Page Count: 403 pages
Published Date: 01 Nov 2011
Publisher: Racom Communication
Publication Country: United States
Language: English
ISBN: 9781933199320
File Name: On.the.Art.of.Writing.Copy.pdf
Download Link: On the Art of Writing Copy
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This book has been the bible for aspiring copywriters for twenty years. This new edition carries that tradition forward. The written word has always been powerful ... and today it is more powerful than ever in new forms that weren't imagined just fifteen years ago. For anyone interested in the power of the written word, this is your book. It shows how to harness that power in all its various forms, from traditional print to the newer electronic and social media. It provides and discusses the key concepts driving powerful advertising and sell copy and shows how to apply those concepts in the everyday world of advertising, marketing, and sales.

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